Who We Are
Passion led. Strategy fed. Built on cred.
Our company is founded on a
triple engine approach to accelerating go-to-market growth.
We bring a trifecta of market differentiation designed to deliver measurable results for startups. ​
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A history of leading transformative growth at both startups and global enterprises
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A combined sales and marketing approach that unifies cultures
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A business model that's part strategic advisory, part creative agency, and part startup academy
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The result is all-encompassing support. From strategic positioning to market execution, to cross-functional enablement, we set up startups and the people who run them for fast and sustainable growth.
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Mission
To position startups and the invaluable humans within their walls to push the limits of potential.
Values
Insight
We see deeper opportunity and greater potential in people and companies and empower them to tap into that to create purpose and prosperity.
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Creativity
We translate the deeper value of people and companies into language that the world can understand and connect with.
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Generosity
We scope project by outcomes, not timelines. And we stay engaged, with all our talents and resources, until those outcomes are realized.
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Unity
We champion genuine human connection in and through all our endeavors. We can achieve far more together than we ever could apart.
Meet MC
Merry Carole Powers
Author, Boxer, Co-Founder
MC is a top-tier marketing strategist and creative storytelling architect with a proven record of building messaging strategies and crafting brand campaigns for some of the world’s most influential companies. Her zone of genius lies in transforming complex visions into compelling, easy-to-understand narratives that connect deeply and drive measurable results. Drawing from years of leading global brand initiatives, she brings the strategic insight and high-caliber creativity once reserved for Fortune 500 campaigns directly to the startup space.
Meet Jay
Jay McGrath
Makeshift Mixologist, Taco Freak, Co-Founder
Don’t be fooled by his humility. Jay is a high-impact revenue leader with decades of elite enterprise sales experience. Best known for his pivotal role in propelling UiPath from under $10 million in ARR to a $1.2 billion revenue powerhouse, he has a history of building mission-driven sales teams and engineering scalable go-to-market motions that deliver real revenue results. Having been both a buyer and a seller, Jay’s zone of genius lies in the ability to intuit what the customer really needs and through that, build genuine relationships. His enterprise-grade playbook is unique and proven and is now focused on fueling rising startups.
