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ENGINE TWO
Great storytelling is more than a marketing asset. It's a financial asset. It sets you apart from the competition, which raises awareness and interest. It creates connection and relevance, which turns interest into action. And it reframes buyer risk into buyer reward, which converts lead generation into revenue generation.
SALES
MARKETING
CULTURE
With the value framework as its bedrock, we develop a brand story that uniquely positions your company to stand apart from the competition. And once developed, we activate. Our strategists and creative teams develop a series of marketing assets that drive awareness and connection and a content strategy that deploys them from brand through demand.
Services
Top of Funnel
Messaging Strategy: Focused specifically on capturing attention and converting visitors into quality leads
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Sales Strategy: Focused specifically on high-quality, high-touch pipeline generation
Brand Story: Building a leadership stance designed to position you for category ownership
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Value Framework: Crystalizing value propositions to enable unified, value-driven conversations across marketing and sales
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Content Creation: Activate brand stories and value stories online and though creative campaigns and assets​​
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Bottom of Funnel
Messaging Strategy: Focused specifically on capturing attention and more effectively converting it to close
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Closing the Deal : Building a team of champions across buyer organizations and developing and executing shared action plans​​
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Content Creation: Bespoke assets to support sales conversations and empower buyers to build consensus
Mid Funnel
Messaging Strategy: Focused specifically on shaping demand and driving driving urgency
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Opportunity Coaching: Focused specifically on converting buying signals into closed sales
Storytelling for Pitch Decks: Rebuilding pitch decks into more human stories designed to personalized conversations
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Building Aligned Approaches: Establishing a culture of collaboration and shared accountability ​
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Content Creation: Humanized success stories, demo scripts, and targeted campaigns across platforms
Close and Beyond
​Culture Activation : ​Roll out GTM playbook across the organization to build a culture of acceleration and an inclusive environment
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Storytelling Bootcamp: Instill basic storytelling know-how across leadership and departments to ensure consistent delivery at all touch points​
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Content Cycles: ​Building internal feedback loops to inform a continuous influx of fresh fresh content into the funnel
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Continued Coaching: ​Ongoing support for continued acceleration of the go-to-market motion
Supercharge your funnel with messaing that connects.
